Your Brand Is How People Feel About You.
So We Shape The Way People Think About Your Brand So That They Like, Understand and Trust You.
That Way, When They Need What You Offer, They’ll Choose You First.
Because People Do Business With People They Like.
That’s Brandphilic™
Working with Larry Mannino was a pleasure and a learning experience for me. From the very beginning, Larry brought a level of clarity and confidence to the planning process that I didn’t know I needed.
His ability to pinpoint exactly the right messaging for any moment is uncanny. He has an almost sixth sense for strategy and communication.
Beyond his expertise, what truly sets Larry apart is that he's not just another corporate goon. He’s warm, generous, and genuinely puts his clients first. Larry doesn’t just offer insights, he offers partnership. I can’t recommend him highly enough.
-Henry Bingaman
Copywriter and Co-Founder of IndiePro
-Larry Mannino, Principal
Brand Writer, Consultant.
Multidisciplinary Creative.
Avid Coffee Drinker
What’s Brandphilic™?
It’s Pretty Simple, Really.
Your Brand is the Way People Feel When They Encounter Anything About You.
It’s a Direct Reflection of What You Do and How You Do It.
So I Help Businesses, Organizations and Individuals Get Clear on Who They Really Are, What They Uniquely Offer and Who Their Ideal Customer* Is.
We Start From The Inside, Because if your Business isn’t Right Inside, your Brand won’t Inspire Confidence, Loyalty and Love Outside.
Then I Create Brand Communications That Help The People You Want To Reach Like, Understand and Trust You.
Because People Do Business With People They Like.
That Is Brandphilic™
*Your Ideal Customer? That’s the One You’re Excited to Pick Up the Phone for when you see their Caller ID. Wouldn’t It be nice to have more of those?
Bottom Line? If You’re Stuck, I Can Help.
Working with Larry was one of the smartest decisions we could have made. He took the time to truly understand our business, culture and offerings – and his work in helping us understand our own business better was invaluable.
While we were successful before, he helped us focus and, time and again, came up with strategies, creative and advice that helped us massively raise our brand awareness, increase market share and revenues, take advantage of new opportunities and, ultimately, put us in a position to sell our company at a profit when the time was right.
We partnered with Larry for nearly a decade, he’s a pleasure to work with and I cannot recommend him highly enough.
-Doug Matz, President
Flanders Heating & Air Conditioning
What Is A Brand, And Why Is It Critically Important?
Your Brand Is The Way People Feel About You.
Everything you do, from your internal corporate culture and day-to-day operations that customers aren’t meant to see, to every touchpoint - your signage, advertising, store lighting, on-hold message - everything you are should be thought of as a Communication that influences your audience’s perception of you, and how they think of you is your Brand.
The good news is that we can change your Brand - or how you’re perceived - by strategically changing how you approach those things mentioned above.
Ultimately, how people feel about you matters most. That’s because people do business with people they like. That simple truth is at the core of the Brandphilic™ approach.
When we use this as our continual guide, regardless of business or industry, we eventually help you become a brand that people like, understand, and trust, and maintain that over time.
When that’s sincere - and people always know - you will resonate with your “Ideal Customer’, and become their only choice for whatever it is you offer.
And when that happens, both you, and your customers, win.
Ultimately, the relationship between you and your customers is a partnership that benefits both parties. That’s why there are two halves to the Brandphilic™ logo; one side representing your business, the other your ideal customer. Together they make for a good experience for all.
When both parties benefit, that’s a good - and sustainable - approach to creating a business that thrives over the long term.
What We Do
Brand Strategy & Positioning
Defining where your brand stands in the marketplace, who it speaks to, determining your Best Customer profile (that’s not everyone, btw) and how to reach them - this is where strategy and positioning are critical.
Messaging Architecture
The communication structure your brand lives by. Voice. Tone. Character. Your Brand has it’s own unique personality. It should feel alive. This is where we create the scaffolding for communicating all that is uniquely you.
Full Service Creative
Everything is possible, but not everything is necessary to effectively reach the people who are the best fit for what you offer. Once we determine what you need, whatever it is, we can create it.
| EVERYTHING CONNECTED, EVERYTHING CONSISTENT
Business Consulting
Whatever is inside is inevitably reflected outside. So we look at how your business works, vet new opportunities and suggest ways to grow, well beyond marketing and communications in step with your Brand and goals.
Working with Lawrence is like plugging into an idea machine with a human soul. He doesn’t just write — he dives into the heart of the problem, thinks deeper, and delivers clarity wrapped in razor-sharp insight.
His commitment to solving—not just scripting—is rare. And the best part? He’s a joy to work with. Generous, curious, and deeply invested. I’d collaborate with him again in a heartbeat.
—Marc Posch, Principal
Marc Posch Design, Los Angeles