Are You Stuck?

I work with Brands who are experiencing some sort of friction. Usually, this comes in the form of slowing sales, dwindling marketshare or just a general sense that they ‘need to do something’. Sometimes they come to me for better advertising, or to make a small change in their brand identity. In my experience, that’s generally just a sign that something’s not working. The good news? Simply recognizing that something’s off, and trying to do something about it, puts you ahead of 99% of your competitors.

I’m a Brand Writer and Consultant. I help established businesses who are experiencing new challenges, and startups who are enthusiastic but haven’t quite figured out all of the details.

With over 20 years of experience in business ownership, branding and copywriting I’ve learned that most businesses don’t need ‘new creative’ first; instead, they first need diagnose why they think they do.

Put simply, your Brand is the what people think when thy encounter anything about you. More importantly, your Brand is not a separate veneer that you apply to your business but, instead, an exact outward reflection of the inner state of your business.

That’s why we start there.

Before I build a compelling new brand narrative and effective creative, we need to get a handle on your business first. What’s working. What’s Not. What can we do better in order to attract the type of customer you want. Then we can do the fun creative stuff.

At the end of the day, my job is to present you in a way that helps current and potential customers like, understand and trust you. And think of YOU first when their need intersects with what you offer.

Because people do business with people they like.

That’s Brandphilic™

We do it together. And it’s often kind of fun. It involves questions - a lot of questions -and a lot of digging in, to really a deep understanding of your business, reputation, culture, offerings and market. There’s a reason why you’re here reading this; you sense something’s wrong and you need help. I’ll figure out what that is, we’ll fix it together, and then we’ll create a new narrative to reach the people who most benefit from what you offer, and the way you offer it.

It’s Pretty Simple, Really.

Your Brand is the Way People Feel When They Encounter Anything About You.

It’s a Direct Reflection of What You Do and How You Do It.

So I Help Businesses, Organizations and Individuals Get Clear on Who They Really Are, What They Really Offer and Who Their Ideal Customer* Is.

Then I Create Brand Communications That Help The People They Want To Reach Like, Understand and Trust Them.

Because People Do Business With People They Like.

That Is Brandphilic™